Carol Van Den Hende 


Carol is an MBA and marketing, strategy and insights expert. For 20 years, she’s led the positioning, branding and product development for multi-million to billion dollar brands. Carol loves collaborating with best-in-class advertising, design and promotions agencies and has managed brands across food, chocolate and gifting categories.

Carol writes contemporary fiction, and was a 2016 finalist in the Lone Star Writing Competition. She shares her marketing expertise with authors through branding, design and trends workshops and the “Where Writers’ Win” blog. Attendees have called her a “presentation powerhouse” and “crowd favorite” with workshops that are “terrific,” “wonderful,” “engaging,” “meaty, food for thought!”

She consulted for an environmental non-profit in Ireland and serves on the board of trustees for a special needs school. She, her husband and twins have lived in the US and China, and share a home with their persnickety Siberian cat. Connect with Carol at or Twitter @c_vandenhende.